Home Remodeler Marketing: 10 Strategies and Tips

The internet is changing how people plan their home improvement projects. Potential customers are researching contractors online long before they pick up the phone. That means if you’re a contractor, you need solid digital marketing.

Your online presence is your best tool for attracting new clients. And the digital home remodeler marketing space offers endless opportunities to showcase your skills.

Here’s a guide to improving your online presence and attracting more clients.

Why Home Improvement Digital Marketing Matters

A digital marketing strategy helps contractors connect with homeowners. It lets you reach potential clients directly through the internet. A big benefit is that it’s easy to track your results. You can constantly improve and reach more people over time. 

Digital marketing has many other benefits. It boosts visibility by improving your ranking in search results, making it easier for customers to find you. You can also show off your work through online portfolios and reviews. On top of that, digital ads let you target homeowners looking for specific services. And it’s all cheaper than traditional methods. 

You don’t have to get rid of other methods entirely. Digital platforms support traditional marketing. 

It’s important to create a balanced marketing plan. You can attract all kinds of homeowners, like those who like both word-of-mouth referrals and social media ads.

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5 Steps To Create a Marketing Plan for Remodeling Contractors

Creating a marketing plan doesn’t have to be overwhelming. Follow these steps to lay a strong foundation for success.

1. Determine Your Business Goals

Set clear, measurable goals to guide your digital marketing efforts. For example, aim to grow leads by 25% in six months or boost website traffic by 50% in three months. These goals give your work more focus. They also help you track progress, showing what works and where to improve.

2. Define Your Target Audience

Understanding your audience helps you tailor your efforts. Figure out who your customers are. Identify their demographics, pain points, and decision-making process. Let these details guide your strategy.

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3. Understand the Buyer’s Journey

The buyer’s journey is the process a customer goes through before making a decision. It starts when they realize they need a service. They might research their problems or desires. Next, they compare options through online searches, reviews, and websites. 

Once they trust a business, they choose it. They often base their decision on expertise, cost, and reputation. This means you need to provide helpful home remodeling content at every stage to help them choose your services.

4. Set a Budget

Marketing is a strategic investment, so don’t be afraid to spend. But set a budget. This prevents you from spending more than expected.

Remember, marketing isn’t a one-time cost. It’s a planned strategy to grow your business and attract clients. Factor it into your spending for every month.

5. Measure and Adjust

Digital marketing isn’t static. Use analytics to track performance and identify strengths and weaknesses. Adjust your marketing plans to achieve better results. Regular updates keep your plan effective and aligned with market trends.

Marketing for Remodeling Contractors: 10 Digital Marketing Strategies

Now that you’ve got a plan, it’s time to execute it. These strategies help you get more clients, build trust, and grow your business.

Here are 10 proven strategies for home remodeling contractors:

1. Build or Redesign Your Website

Your website is your digital storefront. It’s often the first impression people have of your business, so make it count. It should look great, load fast, and be easy to use. Include a portfolio of past projects and testimonials. Don’t forget clear contact information.

2. Invest in Local SEO

Improve local search results with search engine optimization (SEO). Home improvement SEO helps your website show up in search results from Google or other platforms. In particular, local SEO is all about targeting people in your area. When your business shows up first in search results, it builds credibility and trust. 

Use local keywords in your website’s content. For example, “kitchen remodeling in Chicago” helps search engines find and list you in the results when people search for that term.

Sign up for a Google Business Profile. Keep it updated. Google Business is a free tool that lists your details in search results. Add your location, hours, services, and photos. Ask customers for reviews about your services to build more credibility.

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3. Build a Social Media Presence

Social media is a powerful tool for showcasing your work. It serves as a visual portfolio of your work for potential customers. 

Social media platforms are great for online branding because they’re all about the visuals. Share before-and-after photos and videos of your projects. When you show people what you can do, they trust that you’ll do it for them, too.

4. Reach Clients With Email Campaigns

Keep in touch with your clients and potential customers with email marketing. Email marketing works because it goes straight to people’s inboxes, which they usually check every day. 

This is a personal way to share updates, special offers, and remodeling project tips with your customers. Send newsletters with updates and exclusive offers. Personalize your emails for the most impact.

5. Invest in Paid Advertising

Use pay-per-click (PPC) and social media advertising to boost your visibility. With PPC, you only pay when potential customers click on your targeted ads. Google tracks these clicks, and you can use the reports to improve ad campaigns. 

Target your ads to homeowners searching for home improvement services in your area. Experiment with different words and visuals to see which ads deliver the best results. Refine, edit, and check results as you go.

6. Ask for Reviews and Testimonials

Positive reviews build trust and influence homeowner decisions. Ask satisfied clients to leave reviews. Feature glowing testimonials on your website and social media to showcase your skills.

7. Use Video Marketing

Video marketing is an excellent tool for home remodeling businesses. It grabs attention and keeps people interested. Short videos can show your projects, explain your services, or share helpful tips. For example, you can create a time lapse of a remodeling project to catch people’s attention while showing your work.

Remodeling videos showcase your skills and connect with clients. Share them on YouTube, TikTok, or Instagram to engage your audience.

8. Partner With Influencers and Bloggers

Partner with local home improvement bloggers. They have a trusted audience of homeowners and DIY fans interested in renovation ideas. By working with them, you can promote your services and expand your reach.

You can sponsor blog posts, showcase your projects, or collaborate on product reviews. You can also engage the audience with live Q&A sessions, Instagram takeovers, or guest blog posts. It’s up to you.

9. Focus on Content Marketing

Publishing high-quality blogs and resources positions you as an industry expert. Answer common questions like “How much does a kitchen remodel cost?” or “What are the latest home renovation trends?” Sharing ideas improves your home improvement SEO and attracts organic traffic.

10. Use Remarketing Campaigns

Remarketing is a strategy that targets people who visit your website but don’t contact you yet. It focuses on users who showed interest but may need a little reminder. For example, Google Ads uses cookies to figure out who has visited your website before but hasn’t taken action. Push ads to these people with exclusive deals or personalized questions. It might bring them over the edge.

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5 Quick Home Renovation Advertising Ideas 

Looking for quick wins? These tips can help:

1. Show Before-and-After Photos. No matter where you post, visual proof of your work builds trust and excitement.
2. Target a Niche Audience. Specialize in areas like luxury remodels or green buildings to stand out. It may feel odd to limit yourself, but it’s good to become an expert in something.
3. Team Up With Complementary Businesses. Partner with interior designers or real estate agents to share leads. Other businesses might reach people you can’t.
4. Offer Time-Limited Promotions. Create urgency by running special discounts during slower seasons.
5. Provide Financing Options. Make it easy for clients to say yes by offering financing solutions.

Support Your Clients With Joist’s Homeowner Financing

Use Joist to boost retention and improve your marketing efforts. Joist partners with some of the industry’s best lenders to offer your clients competitive personal loans with quick funding in as early as three business days. Start offering financing now and watch your business grow.