Home Remodeler Marketing: 10 Strategies and Tips
As a plumber, you know that wrenches and pipes are the main tools of the trade. But there’s another powerful tool that keeps profits flowing: a solid marketing strategy.
The way you promote your business can make or break your success in this competitive industry. A great marketing plan can bring in a steady stream of customers. But poor marketing choices can leave your phone silent and schedule empty.
In this article, we’ll explore effective plumbing marketing strategies to attract more customers and grow your business. We’ll also show you how to avoid costly marketing mistakes that could limit your success.
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7 Plumbing Marketing Ideas
If marketing is totally new to you, that’s OK. We have some tips to help you start building an effective strategy.
1. Build Your Brand
When it comes to marketing for plumbers, standing out from the crowd is the key to success. Think of your brand as your business’s personality. It’s what makes your company unique and memorable to customers. A strong brand helps people remember you when their pipes start acting up.
Creating a solid brand goes beyond having a catchy name or a pretty logo. It means showing the world what makes your plumbing service special. Maybe you’re known for having the fastest response times. Or maybe you’re the go-to expert for eco-friendly plumbing solutions. Whatever it is, make sure it shines through in all your plumber marketing materials.
Don’t forget about social media. Platforms like Facebook and Instagram are great places to show off your work and connect with customers. Share before-and-after photos of your jobs and post helpful plumbing tips. You could even make fun videos about common plumbing problems.
The more people see and interact with your brand online, the more likely they are to call you first when they need a plumber.
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2. Optimize Your Website
Your website is often the first impression potential customers get of your business. It’s like your virtual storefront, open 24/7 to showcase your services.
For local SEO (search engine optimization), make sure people in your area can easily find you online. Do keyword research to find out which words and phrases to use in your website content. These will be phrases like “emergency plumbing service” or “drain cleaning specialist.” Don’t forget to include your city or service area. This helps search engines know where you’re based.
Today, more web traffic comes from mobile devices than desktop computers. That means your website needs to look good and work well on mobile devices. Make sure the buttons are easy to tap, the text is readable without zooming, and your contact info is visible front and center.
Keep your website fresh by regularly adding new content. This could be blog posts about common plumbing issues, updates about your services, or customer testimonials. Search engines love websites that are updated often, and it gives your customers a reason to keep coming back to your site.
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3. Use Targeted Advertising
Getting your name out there is crucial. And targeted advertising can help you reach the right people at the right time. It’s like putting up a big sign exactly where people who need a plumber are most likely to see it.
Google Ads is a powerhouse when it comes to promoting your plumbing services. Local search is key: Use Google Local Services Ads to get your plumbing company in front of people in your area. And don’t overlook other platforms for advertising, like Facebook and Instagram. These sites let you target ads based on location, age, interests, and even homeownership status.
When someone in your area searches for “plumber near me” or “fix leaky faucet,” your ad can pop up at the top of the search results. You control your budget and only pay when someone clicks on your ad.
4. Engage in Email Marketing

Email is actually one of the best ways to keep in touch with your customers and attract new ones. In fact, 50% of marketers say email marketing is their most impactful channel. This is because people who sign up for your emails are already interested in what you have to offer. Plus, it’s a cost-effective way to reach a lot of people at once.
Ideas for email marketing include sending out seasonal reminders for plumbing maintenance, sharing money-saving tips, and announcing new services you offer.
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5. Offer Promotions and Discounts
Everyone loves a good deal, and offering promotions or discounts is a great way to attract new plumbing leads and keep your regulars coming back. It’s like giving people a little extra nudge to choose your services over the competition.
You might offer a newcomer discount to encourage new customers to give you a try. Or you could offer a special package deal for customers who sign up for annual plumbing check-ups.
Referral programs can be another smart move. Offer existing customers a discount on their next service when they refer a friend. It’s a win-win: Your loyal customers get rewarded, and you get new business.
6. Monitor and Analyze Your Marketing Efforts
Keeping track of how well your marketing is working is critical. Think of it like having a map that shows you which roads lead to more customers and which are dead ends.
There are many tools available, such as Google Analytics, that can help you see how many people are visiting your website, clicking your ads, or opening your emails. By investigating this information, you can figure out what’s working best for your business—and what isn’t.
It might turn out that your blog posts about water conservation get a lot of readers, so you might want to write more on that topic. Or you might notice that your email campaigns get more responses when you send them on Wednesday mornings. Use what you learn to make your plumber marketing better and better over time.
7. Create and Share Valuable Content
Sharing helpful information about plumbing is a great way to show off your expertise and attract new customers. It’s a free sample of your knowledge. They get something useful, and you get to demonstrate why you’re the pro they should call first.
You could start a blog on your website where you answer common plumbing questions or explain how the different parts of a plumbing system work. You could also make how-to videos for simple fixes people can do themselves, DIY style. This could include things like unclogging a drain or fixing a running toilet. Not only does this help build trust with potential customers, but it also shows that you know your stuff.
Don’t be afraid to get creative with your content. You could create a fun quiz about water usage habits or make infographics about the history of plumbing. The goal is to be helpful and interesting so people think of you as their go-to source for plumbing info—and, of course, for the best plumbing services in town.
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4 Costly Plumbing Marketing Errors

Even the best plumbers can make mistakes when it comes to marketing their business. These errors are like tiny leaks in your business plan. They might seem small at first, but over time, they can really slow down your growth.
Here are some common marketing mistakes that could be holding your plumbing company back:
- Missing out on Free Online Visibility. Many plumbers don’t realize they can claim their Google Business Profile listing for free. This simple step will help local customers find you more easily online.
- Having a Slow Website. If your website takes too long to load, visitors might give up and look elsewhere. A speedy site keeps potential customers engaged and more likely to contact you.
- Ignoring Customer Reviews. Whether the reviews are good or bad, responding to them shows you care about customer feedback. It’s a chance to thank happy customers and address concerns from unsatisfied ones.
- Not Following Up Quickly. When someone reaches out about your services, it’s vital to get back to them quickly. The longer you wait, the more likely they are to call another plumber instead.
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Stay Organized and Manage Customers on the Go
Don’t let customer details slip through the cracks.
Store, access, and export customer information from anywhere, at any time. Keeping track of customers and jobs just got that much easier.