How To Write Thank You Letters to Customers: Templates and Tips
Raising prices isn’t an easy choice. But it’s a part of doing business.
If no one ever increased costs, penny candy would still cost a cent. But inflation has surged in the 2020s, and boosting customer charges and sending a price increase letter may be vital to keeping your business profitable.
The key is to be sensitive about when and how you alert your customers to increased fees. That’s why it’s so important to learn how to write a price increase letter that’s clear and polite. Here’s a guide to the whole process.
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What To Consider When Writing a Price Increase Notice
Customers never like to hear about price increases. They affect their budgets and could cause strain. When you need to raise your fees, it’s essential to be sensitive to their concerns to maintain positive customer relations. If you’re polite and understanding, clients will be more receptive and accept that costs must go up.
Here are some tips:
1. Communicate Well in Advance
Catching customers off-guard with a surprise price increase is a surefire way to frustrate them. If you provide advance price increase notice and offer time to adjust, they’re less likely to react poorly. They’ll have time to rework their budgets to make sure your services are still within reach. Offering a heads-up in advance also shows clients you respect them.
2. Give a Reason
Customers are more likely to accept a price increase if they think it’s fair. Telling your clients why you need to raise fees can go a long way. For example, if overhead costs have risen sharply, customers should know those costs are behind the price increase—not just a desire to pad your profits.
3. Express Gratitude
Now more than ever, you want customers to know you appreciate them and are thankful for their business. Clients who feel like they matter to you and that you’re invested in their success are far less likely to jump ship when prices go up. Say “Thank you” and remind them of how much you care.
4. Personalize Each Letter
Offering personalized attention to each client builds goodwill that prompts customers to stay even if you charge them a little bit more. Address each customer by name and, if possible, reference past projects or your years of working together.
If you recently provided a price quote to a particular client, you may also want to follow up on the estimate. Let them know if that price still stands or if it’s part of the fee increase.
5. Let Customers Reach Out With Questions
If your customers are worried about the price increases, talking to you could alleviate some of their fears. Make clear that you’re open to discussion. Provide details such as a phone or email address where they can reach out.
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Price Increase Letter Templates and Examples

A price increase letter template can help you start on the right foot and get inspired. Take a look at the examples below and tailor them to your situation. Remember, personalizing and customizing the letter makes a big difference.
Short Price Increase Letter
This short sample letter to inform customers of a price increase is a good starting point if you want to keep things simple.
Dear [customer name],
[Business name] is writing this letter to alert you to upcoming changes to our pricing structure. These changes will take effect on [date]. At that time, the [product/service] will increase to [new costs].
At [business name], we pride ourselves on providing exceptional value and on offering the best service. Raising our prices will help us maintain our high standards.
We understand that a fee increase can be upsetting. If you have any questions or concerns, feel free to contact us at any time.
Thank you for your continued support,
[Business name]
Price Increase Due to Rising Costs Letter
Here’s a template that explains the reasoning behind the increase.
Dear [customer name],
[Business name] is writing to inform you that prices will increase from [original cost] to [new cost] on [date].
Since [date], [business name] has seen prices steadily rising for [expense]. This has impacted our ability to provide quality service to customers. This price increase is necessary to ensure we can continue providing a top-notch customer experience for you.
Thank you for your support, and let us know if you have any questions.
All the best,
[Business name]
3 Tips To Handle Customer Feedback After an Increase Notice

Coping with frustrated customers after a price increase notice can be stressful. These tips can help you stay professional and maintain your relationships with clients:
1. Prepare for Mixed Reactions
Expecting customers to just accept the price increase is unrealistic. Prepare for some current or potential clients to be dissatisfied or even upset with your decision. That way, you can better prepare to respond.
2. Listen With Attention
Take customer concerns seriously. Clients are less likely to stop doing business with you if they feel you’re trying to work with them toward a solution.
3. Provide Solutions
If many customers react badly to the price increase, offer alternatives. Consider offering a short-term discount or allowing customers to pre-book services at the current price. It might set you back, but it shows people you care about their business.
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Stay Organized and Manage Customers on the Go With Joist
Most customers will accept a price increase if you do it right. But you also have to uphold top-notch customer service throughout your business.
Joist makes it easy to offer customers the support they need so you can earn their business—even at a higher price. With Joist, you can store, access, and export customer information from anywhere, at any time. Keeping track of customers and jobs just got that much easier.