What Is a Content Marketing Strategy? Examples for Home Pros 

Every time you start a new project, you have a plan. You know exactly what you’re building and how you’ll get there.  

But you need a marketing plan, too. A content marketing strategy helps you bring in new customers by having a clear, actionable plan. In fact, 74% of marketers report that content marketing helped them generate leads. Without a strategy, you’re leaving money on the table.  

Here’s what you need to know about building a content marketing strategy that gets the job done.  

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What Is a Content Strategy?  

A content marketing strategy helps you plan what content to post, where to post it, and how it’ll bring in new customers.  

A great content strategy has three main parts. First, you need simple, measurable goals. This could be getting more people to visit your website or increasing the percentage who call you after reading your posts.  

Second, you need to know who you want to reach. Are they homeowners who want to fix up their houses? Building managers looking for reliable help? Define a clear target audience.  

Third, you need a simple content marketing plan for what to create. This might include things like helpful how-to articles or photos of your best work.  

For contractors, a content marketing strategy helps turn what you know into new business. You don’t just wait for people to find you. You show them how you can fix their problems.  

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Why Is It Important To Create a Content Marketing Strategy?  

Ever feel like you’re throwing content into a black hole? Here’s how having a content marketing strategy in place can help you find your way:  

Saves Time and Money  

Unplanned content creation is like trying to cut without measuring twice. You waste materials, time, and energy.  

A content marketing strategy puts you in control of your schedule. Create content when business is slow, then use your content calendar to schedule posts during your busy season.  

Helps You Show Up in Search Results  

Think about how your target audience finds you online. They probably use a search engine and type in something like “kitchen contractor near me.”  

A content strategy helps you show up higher in those search results by planning content around the exact words your audience uses. This process is also known as search engine optimization (SEO). Over time, you build up a collection of blog posts and other content that brings more potential customers to your door.  

Makes Creating Content Simple  

No one wants to find themselves staring at a blank screen, especially when you could be out on a job site making money. A content strategy puts an end to those “What should I post?” moments for good. You’ll have a clear content calendar with ideas your audience actually wants.  

Even better, a strategy lets you plan to turn one idea into different content types. That helpful blog post about kitchen trends? It becomes next week’s social media posts, a video walkthrough, and answers to common customer questions.  

Shows What’s Working  

Guessing games are for game night, not business growth. With a content strategy, you’ll be able to find out which content brings in new customers.   

Maybe that bathroom remodel gallery generates leads, but your kitchen posts barely get noticed. Or maybe your quick tip videos attract more website visitors than long articles. Regular content audits help you spot these patterns. Once you know what works, you can do more of it.  

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4 Examples of Successful Content Marketing Strategies  

What is content in marketing? What are your options?  

Let’s dive a little deeper into content strategy examples that can transform how you connect with customers online:  

1. Blog Posts  

A leaky faucet sends homeowners straight to their phones looking for answers. That’s why blog posts packed with know-how make such powerful tools. The better your post, the more likely it is to show up on Google when someone makes a search.   

An effective content marketing strategy might include three detailed how-to articles each month, focused on solving common problems. When these helpful posts show up in search engine results, they bring a steady stream of potential customers straight to your business.  

2. Videos  

Project photos are great, but video takes your content to the next level. Quick walkthrough videos let potential customers see your work in action.  

Try taking viewers behind the scenes. Show off smart material choices and creative problem-solving in action. This kind of video content keeps generating leads long after the project wraps up.  

3. Infographics  

Complex pricing and processes become crystal clear with infographics. Break down details like material options, warranty info, and project timelines into easy-to-understand visuals. This makes them easy to understand and share.  

In short, infographics turn technical information into something that catches attention and explains your services clearly instead of sending your audience to sleep.  

4. Social Media  

The strongest social media strategies go beyond basic before-and-after posts. Great content pulls back the curtain on the work itself.  

A mix of pro tips and behind-the-scenes content can showcase your expertise. This direct approach builds trust with your target audience and turns followers into customers.  

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5 Steps To Create a Content Marketing Strategy for Your Contractor Business  

Building a content marketing strategy is a lot like planning a big project. You need the right tools, a solid plan, and clear steps to follow. Here’s how to build one:  

1. Set Clear Goals  

What do you want your content marketing to do? Maybe you want better SEO to get more local customers to find you on Google. Or you might want more people calling you after seeing your before-and-after photos. Pick specific goals you can measure, like “Get 10 new leads each month from blog posts.”  

2. Know Your Target Audience  

Think about your best customers. What problems do they have? What questions do they ask? Understanding your audience helps you create content they actually want to read or watch.  

3. Choose Your Content Types  

Different jobs need different tools, and different audiences need different content types. For example:  

• Blog posts work great for how-to guides  
• Infographics help explain complex projects or pricing  
• Before-and-after photos show off your work  
• Videos can walk people through completed projects  

4. Make a Content Calendar  

A content calendar is like a project timeline for your marketing plan. It solidifies what to create and when to share it. Plan around busy seasons, local events, and times when your target audience is most likely to need your services.  

5. Track What Works  

Just like you inspect your work on a job site, you have to check that your content marketing strategy is actually delivering results. Watch which blog posts bring in calls, which infographics get shared, and how your SEO efforts affect your website traffic.   

Most platforms, like Google and Instagram, show you analytics about every post. Use this information to make your strategy even better.  

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4 Extra Tips To Create a Content Marketing Strategy  

Here are four practical tips to make your content marketing more effective without eating up all your time:  

1. Create Content in Batches  

Set aside a morning or two each month for content creation. Write blog posts, take photos of recent jobs, and record some videos while you’re in the right mindset. Then, schedule those pieces to post throughout the month. This approach keeps your content flowing even during busy times.  

2. Make Each Piece Work Twice  

Smart content marketing means getting more with less effort. You can:  

• Turn your best blog posts into multiple social media updates  
• Break down longer articles into bite-sized tips  
• Use project photos in both your social posts and your SEO-focused web pages.  

Your target audience will see your content in different places. This reinforces your message.  

3. Update Your Best Content  

Some content keeps generating leads month after month. Keep these pieces fresh by updating them with new information, better photos, or extra tips. Search engines love updated content, and your audience gets better information. This takes less time than creating something new from scratch.  

4. Build Topic Clusters  

Instead of creating haphazard pieces of content, build clusters of related topics. For example, a bathroom remodeling guide might link to specific articles about choosing tiles, picking fixtures, and planning layouts.  

This approach helps both your audience and your SEO efforts. Plus, you’ll never run out of content ideas.  

Win More Jobs, Increase Your Profit, and Support Your Clients

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Land more jobs, win more upsells, and get paid faster by offering your customers financing options on-site. Joist partners with some of the industry’s best lenders to offer your clients competitive personal loans with quick funding in as early as 1-2 business days.